Publisher – the person who owns the Telegram Mini app and wants to monetize his Telegram Mini app audience.

CPM (Cost per mille) — a price per every thousand impressions an ad receives.

Average CPM – is the average CPM of all Moneteg publishers. This means that it can be lower or higher for each individual publisher.

Skin – templates, or themes, that can be applied to ads

Country – the country of the user who saw the ad. In the Moneteg stats, you can see from which countries users are monetized.

Impression – a number of digital views or engagements with an advertisement.

Zone – an ad space in the publisher's Telegram mini app.

Zone Id – an identifier for the zone in our system. Publishers can view statistics for each Zone separately in their account.