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What are the average CPM rates per country?

A
Written by Admin

There is no fixed CPM per country. Rates are fully dynamic: they differ from site to site and change over time. Two websites with the same amount of traffic from the same country can earn very differently.


What affects your CPM:

  • The country and device of your visitors (mobile traffic and Tier-1 GEOs are usually in higher demand);

  • The ad format (Onclick, Push, In-Page Push, Vignette, and Direct Link are priced differently, so compare them separately);

  • Your website type and how engaged the audience is (how often users click, register, or buy on advertisers' pages);

  • Traffic sources and quality (bot, proxy, or incentivised traffic brings the CPM down);

  • Ad placement and frequency;

  • Seasonality (rates usually dip in summer and grow in Q4);

  • The share of visitors using ad blockers.

Ask all questions regarding the platform to support@monetag.com.

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