Our statistics might be different from yours as far as we only count impressions but not visitors or page-views. We score impressions only when our Onclick ads are opened and seen by a visitor of your website. Ad opens with a certain frequency to a unique user.
Thus, there are several reasons for the difference in Monetag statistics and the stats on your side. To maximize your profit ensure to follow our recommendations:
Many users have Adblock extensions, that prevent them from receiving impressions. Please, use our Anti-Adblock solution to bypass this obstacle. Another possible solution is to ask your visitors to add your website to their white list.
Make sure that our ad channel codes are placed on all your pages.
If your visitor closes ad pages before they had been fully loaded, we don't count it as an impression.
Some mobile devices don’t serve the popunder ads so we propose you to use our mobile-optimized ad formats to maximize coverage across devices.